iroiroPremium Natural Semi-Permanent Hair Color 105 Plum (4oz)

This hair dye is so pretty! Easy to use and vibrant color. Just be prepared to clean up stains. Pink loves to stain everything!

great hair dye!!! this dye goes over dark hair with no bleach as a toned down version of the color. but, the one thing that sucks a little is the STAINING... it stains everything and its really difficult to remove. i woke up the next morning after dying when it had completely dried before i went to sleep, i woke up with a pink face and pink pillow . but i guess thats what makes the dye stick so well to the hair! it WILL stain your shower if proper measures to avoid it arent taken beforehand

I absolutely love this brand for unconventional hair colors and I don't think I'll use any other brand from now on. The picture I posted is after dying it and the second picture is how it looks when it fades and I will say that the color lasts a lot longer than other brands! I use the Wella Professionals color treated shampoo and I think that's the best option for color treated hair.

This is the best semi permanent color I’ve used! Goes on even and easily. The smell is light and subtle just kinda fresh. It did stain my tub but some foaming cleaner helped and it will continue fading as I clean it. No staining on my skin though which is amazing. Get this!!

First off let me say that I love how rich the color is. I did this color by myself and I should have waited for help. I had hair previously dyed about 8 weeks earlier with a regular hair dye; once color faded I wanted to add this. I read that it didn't do well in dyed hair so I left it in for an hour and blow dried it before showering and blow dryed it once I got out. The color was awesome and worked well doing that but my body was pink just from rinsing it out.It stained my fiber glass shower at first but I scrubbed while in there and sprayed bleach bathroom cleaner and let it sit once I got out and it came off.My hair was was a great rich color, my body pink and I was a red neck for days😂The white socks I wore the evening of my hair color were pink the next day from the stain on my feet from just standing rinsing it off in my shower. My white bra was stained just from my hair resting on the sides that poked out from my shirt. This really will stain everything. My hands are still stained just from handling my hair after I washed it out the first time. Its been 5 days. My phone case is also stained from touching my hair when using it.If you know what to expect this hair color will be more worth it. It smells great and my hair felt very conditioned afterward. However, it stained everything. You should have more than one set of gloves to use everytime you touch your hair and expect for your brush to also be stained. Have help so that you aren't a red neck for weeks. Cover your pillows and couch or anything your hair touches with a towel!! Dont wear white anything😬I have long hair and one did what I wanted it to do.

this is a condition based dye so it doesn’t do much damage on your hair. i love this brand so much.

Such vivid color!!! It bleeds a lot the first few waves bilut the color is worth it!

Mixed plum & deep red, color - FABULOUS. The stains on my counters, clothing, bedding anything I've come in direct contact with - forever pepto pink.. Literally from the time I started applying the hair dye to clean up this sh*t literally stained my counters, I even tried mr clean magic erasers & it won't remove... I'm a renter sooo def would recommend Dexter style plastic murder wrap everywhere you could possibly come in contact with when dying.. Yes the smell is a AMAZING. Yes the color is beautiful... But ive washed 2x (about to be a 3rd) and its still leaving residue of hair dye on my hands just from running my hands through. I work for myself (selling clothing online) and I can't tell you how many garments I touched my face / hair and rubbed some unintentional dye on then had to resoak / rewash garments. I finally just started wearing blue gloves so any dye on my hands can't stain my merchandise. its a great direct dye but its pigment literally dyes any & everything it touches.. Pillow cases, scarves, shirts, interior clothing tags, collars, you name it if it touches / rubs it its going to transfer. Ive used brands like pravana before they're probably my favorite. I dislike, ion brand (colors are trash imo) and I really like artic fox but those colors might as well be permanent they never leave my hair lol first time user or iroiro may try again,, but with CAUTION