ColgateOptic White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe Mint Paste, 4.2 oz

This really works. In just a few uses, I noticed my stains removed, teeth brighter and whiter. Nice flavor. It feels really refreshing too. Freshens breath. Great value for the price. We will definitely continue buying this product regularly.

I wasn’t expecting to see a difference so quickly, but within a week, my teeth looked cleaner and felt smoother. The fresh feeling lasts a long time, and it doesn’t have an overpowering taste like some other brands. It foams up nicely and does a great job overall. Definitely a toothpaste I’ll keep using. Glad I bought this.

It's toothpaste what can I say. It's a very good product, did the job, taste is good, time will tell if I'll buy the product again, will it whiten or remove stains, I'll update in a few months.

The mouth feels comfortable after use and the cleanliness of teeth is improved

Is very good product, My teeth are not very good, but I feel that this product helped improve it and, above all, whitened it

As you all may be aware, companies have really doubled down on “purple” toothpaste and how it makes your teeth appear significantly whiter after use. It utilizes color theory as purple and yellow are complete opposites on the color wheel. After you use this toothpaste, the whiteness is negligible after washing and it doesn’t really provide anything that makes it worth more money. Very minty though, leaves a clean feeling in your mouth and the purple does look kinda cool while in your mouth I suppose. The size is decent, lasts a while especially since it comes in three tubes which is convenient.A decent product, however I would stick to other toothpastes that contain actual whitening agents like hydrogen peroxide. 3/5 ⭐️

I am a Dental Hygienist with 40 years experience. I have always been skeptical in both my personal and professional life. I would not have had any motivation to try this purple concept but I got a sample of purple prophylaxis paste at work and was impressed with how well it worked. I decided to try this and it really does take the yellow out. I have only used it a few times but it made a huge difference. I have been recommending it to patients too. Even after clinical whitening teeth will pick up day to day stains from coffee, tea etc. I drink both copiously. This would not work on anybody that had not had basic preventive dental care. But for someone who needs to maintain it is excellent!

Colgate Optic White has been my go to for a few years so my teeth were pretty white already. Using this purple version kicked it up a notch. I’m asked frequently how I get my teeth so white.My husband and son have hereditary yellower teeth, I’ve seen an improvement in my son’s and husbands are slightly lighter.