ColgateMax White Ultra Active Foam Whitening Toothpaste 75ml, Deeply whitens in just 3 Days, Removes deep-Set Stains, Warming Sensation and Rich Foam, Enamel Safe for Daily use

Best whitening toothpaste there is. It generates a rich foam on contact and does promote brighter, whiter teeth. I’ll admit, the taste is a little strange and in the colder months it can be difficult to squeeze out of the tube, but this is a formula that actually works!

Been using this twice a day for a week now.It is supposed to be mint flavour but it is a strange flavour. Doesn't taste very minty to me.I can't see much of a difference in the whitening effect yet.You can see the foaming effect.I personally can't feel any sensitivity effect but it may be because I don't have a problem with sensitive teeth!Seems to freshen the breath.I purchased the value pack of two tubes but at nearly 10 pounds it's not that good value.I'll see how it works over the next couple of weeks.

Best toothpaste I’ve ever used. I suffer with sensitive teeth so am reluctant to use whitening toothpastes but also frustrated I can’t get my teeth white! Anywho this toothpaste doesn’t affect my sensitivity even though the standard Colgate whitening does. My teeth look better than they have in years even without cutting out my coffee. Very happy.

Perfect for teeth whitening

Seems okay on stained teeth but tastes absolutely vile so won't buy it again.

Nice toothpaste takes a bit time to get used to the taste only received it yesterday so can’t say if it whitens your teeth at the moment

ok product

Excellent